Whitney Wolfe Is Launching A New Version Of Bumble

Whitney Wolfe is a titan in the world of dating apps. She was one of the people who was responsible for the creation of Tinder, a widely used and highly popular dating application in the world today.

After working as vice president of marketing at Tinder, Whitney Wolfe helped launch yet another dating application. It was called Bumble, and it was an app designed by a woman for a woman. Today, Bumble ranks among one of the most highly used and popular dating apps for both men and women.

Bumble is no pushover app with a niche audience. The New York Times reports that the app gets over 10 billion different swipes every month and generates more than 800 million matches each month. The matches at Bumble work in much the same way as they do in Tinder. Both parties must swipe each other for a match to form.

The big difference in Bumble from Tinder is that women initiate conversations. Men must wait for a women to start a conversation. A women can only start a conversation with a man that she shows interest in and that he shows interest back in her. The woman also has 24 hours after a match is generated to send a message, before that match is gone. Such an approach helps eliminate spam and abuse gotten by women on dating apps according to Whitney Wolfe, who is Bumble’s Founder.

Whitney Wolfe is now turning Bumble into more than just a dating app. She recently launched Bumble BFF. This is the Best Friend Finder version of Bumble, which helps people find friends on the dating app. Users swipe each other just like in the dating version, except that they are looking for friends. Bumble BFF works with geolocation technology. This means as you move, your matches will change based on your location.