Branding is an essential tool in acquiring competitive advantage in the market. Normally, well-established brands have large mark market shares be it online or in physical stores. For new brands entering the market, competition is usually tough because the existing brands have huge market shares and shelf space. For such brands, it is essential to plan and strategize new entry schemes. The result according to this aim is attracting new clients instead of competing with the already existing brands.
In the industry of fashion, most consumers prefer brands they can quickly identify with. Such brands border lifestyle choices, body size, and shape depending on a customer. This personalized preference toughens the entry of other brands in the market. It, therefore, means that for new brands to penetrate the market and poach clients, the management must come up with revolutionary strategies. The brand promoters must invest in innovative, strategic planning for strong pitching. This is what Kate Hudson, the co-founder of Fabletics, invested in. The result was a remarkable growth of the product on Amazon.
The evolution of information technology has contributed to revolutionizing methodologies geared towards marketing brands. From design to market research, Kate Hudson’s Fabletics has grown to a multi-billion business over the past few years. Fabletics has embraced technology through establishing new high-value brands that most companies have not been able to establish. The company has managed to successfully synchronize physical showrooms and stores, online stores and top notch clothing brands at affordable prices.
The reverse showroom technique is linked to their ability to stock brands that meet client demands according to tailored preferences and tastes. Additionally, Fabletics has added an online shopping platform. Membership is based on monthly subscription. This platform enables customers to invest in their preferred brands. On the other side, it gives the management a chance to gather and analyze data on most researched products online. The result allows Fabletics to produce more or less of the products depending on demand. The same effect also enables them to familiarize themselves with client preference before production. The results on researched products play a significant role in the manufacture.
To Fabletics, every client has differentiated needs. It, therefore, means that it is important for clients to get exactly what they need from physical stores. Fabletics ensures this by readily availing the ordered products in the stores. The stores are tailored to reflect the client’s tastes and demands. This feature includes client’s culture and lifestyle. With such convenience, all consumers can get the offer at a monthly affordable price of $50. This is termed as the subscription fee. The package comes with an additional discount on brands depending on the season of purchase. This package is an additional discount to in store credit used to buy commodities.
Fabletics is a clothing brand majoring in the production of comfortable, stylish sportswear made to promote healthy lifestyles in women. According to reviews by the blogger for A Foodie Stays Fit, Fabletics synchronizes fashion, style and health to promote the wellbeing of women across the world.