Most establishes companies, if given the chance would probably follow the lead of Sweetgreen’s business model. The up-and-coming healthy food chain has rapidly grown and now has 40 locations. They are about a brand that stands for something and their customers can tell the difference. The company depends heavily on technology and 30% of all their transactions are made on a mobile app or through their website.
Nathaniel Ru and Co-Founders and Co-CEOs Nicolas Jammet and Jonathan Neman like to sty close to their customers and almost completely shut down their corporate office five ties every year in order to work directly in the restaurants. They don’t believe in big corporate headquarters and they try to stay very hands-on. Learn more: http://www.forbes.com/pictures/ekeg45fe/nicolas-jammet-nathaniel-ru-jonathan-neman-co-founders-sweetgreen-262627/
The trio have a few things in common and beside attending university together and taking an entrepreneurship class together, they have parents who are first-class immigrants. their parents have also all started their own businesses. The trio decide to start Sweetgreen when they realized that there just weren’t any healthy food options available to them in the Georgetown area. They knew that if their new business could survive the winter break then they would make it. They did survive and they have become very popular. Learn more: https://www.youtube.com/watch?v=VnQ9aK4ZmFA
If Ru could give his 20-year old self some advise, he would tell himself to read more books. He admires Kevin Plank and how he has become successful with Under Armour. His favorite restaurant is Johnny Monis’ Little Serow because of the great food and service.
Nathaniel Ru is the Co-CEO and Co-Founder of Sweetgreen, a restaurant that specializes in locally-grown, heathy, and organic foods. He was born and raised in Pasadena, California and in 2007 he graduated from Georgetown University’s McDonough School of Business which a BS in Finance. There he met his future Co-CEOs and Co-Founders of Sweetgreen, Nicolas Jammet and Jonathan Neman. Ru has been recognized by Forbes'”30 Under 30″ and Inc.’s “30 Under 30,” just to name a couple of accolades.
The trio of friends started Sweetgreen restaurant in 2007 and opened their very first location in Georgetown after finding it incredibly hard to find healthy eats in the Georgetown area. In 2010, they founded Sweetlife, a music and food festival that is now the largest celebration in the East Coast area. It draws in thousands of festival goers as well as well-known performers, chefs, food trucks, farmers, and local purveyors. Learn more: http://knowledge.wharton.upenn.edu/article/sweetgreens-nathaniel-ru-everything-last-longer/